For the first time ever, McNeese State and Lamar will do battle

in a different kind of way as the two schools continue their storied rivalry - a

Social Media Challenge.

LAKE CHARLES – For the first time ever, McNeese State and Lamar will do battle

in a different kind of way as the two schools continue their storied rivalry - a

Social Media Challenge.

The event will begin on Wednesday, Sept. 26 and run through Friday, Nov. 16

leading up to the 2012 football regular-season finale between the two schools on

Nov. 17 at Cowboy Stadium.

The challenge is designed to see which school can gain the most "followers" onTwitter and "likes" on Facebook during that time period

The winning school will have, at the expense of the losing school, a pre-game

party for the Boys and Girls Club prior to the basketball tilt on January 19 at

Burton Coliseum.

For more information, "like" McNeese Sports on Facebook or "follow" @McNeeseSports on Twitter.